Once you've identified your goal, it's time to start crafting your outreach campaign. Each campaign typically follows a standard flow:
1. Identify your target market. These are the companies, organizations, websites, or groups that align with your campaign goal. For example, if you're a new entrepreneur looking to build brand awareness, you may want to contact bloggers and influencers who are aligned with your company and ideal customers secret calculator
. If you sell products on your WordPress site and are looking to guest post or garner backlinks, your emails should be targeted at website owners.
2. Build your list. After you've found your prospects, it's time to identify the right contact person within the business and find their email address.
3. Get information to personalize your email. In order to personalize your email, you'll need to find shared interests or connections, recent achievements or professional struggles, or other publicly available information that you can use to form a connection.
4. Create bulk personalized emails. You can now combine customizable templates with the information you gathered in the last step to send out personalized emails en masse.
5. Send mass automated follow-ups fake calculator app
. Eighty percent of sales take five follow-ups to successfully close the sale. That's a lot, so you'll want to automate the bulk of these follow-ups.
6. Send personalized follow-ups. Not all of your follow-ups will be mass automated. You'll need to be able to craft personalized follow-ups for people who respond with questions or concerns. You may also want customized follow-ups for your largest or highest value prospects.
7. Nurture. Inevitably, you'll get some people responding that they are not interested right now but may be at some time in the future calculator gallery locker
. These leads might not pan out for months, or even years, which means you need a way to automate long-term nurturing.
8. Convert. As soon as someone responds with interest, it's time to set a meeting and start the conversion process.